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YOU DIDN’T BUY SOMETHING. YOU MADE A DECISION. No discounts. No persuasion. No gentle hand toward checkout. Just what’s left when motivation dies: urgency, friction, intent. This is not a store. It’s a reaction. To noise. To comfort. To everything that keeps you soft. What you find here won't inspire you. It will confront you. If that excites you, you’re in the right place.